In exclusivity for PAM, the UK-based rapper shares a new music video for “No Be So” produced by Sierra Leonean electronic beatmaker Rolv.K.
The versatile experimentalist Magugu is making waves in the underground scene with his Pidgin rap style (a local Nigerian dialect made up of English and local slangs). He released his debut album (Pidgin & Chips) in 2018 in collaboration with Stagga. In 2019, Magugu released a bunch of singles, including the single “Run Dem” produced by Dj Mellow or appeared on the first album of Lisbon producer Pedro (“Too Much”).
Produced by the Sierra Leonean electronic beatmaker Rolv.K, “No Be So” is a positive song that encourages people to be themselves. A vibrant and energetic song that fills the dance floors and turns into dancehall, hip hop, dub and bass music. According to the artist, the concept of the clip is to connect people, cultures and backgrounds during this pandemic as one person.