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ÌFÉ unveils video for “FAKE BLOOD” ahead of new album

This explosive new track was inspired by Adam Curtis’ HyperNormalization documentary and by America’s reaction to the 2017 Las Vegas mass shooting.

Awo Orunmila Otura Mun aka ÌFÉ is a New Orleans-based African American artist, songwriter, producer and Santeria priest. His debut IIII+IIII (2017), which combined  auto-tuned Yoruba prayer, Cuban rumba tradition and dancehall/trap 808 bass, was widely lauded. Now he returns with “FAKE BLOOD,” a track imbued with social critique. “As I watched politicians refuse to acknowledge what had happened in Vegas and disassociate themselves with its causes, I felt that they, and the public at large, were behaving as if what had happened hadn’t actually happened,” he says about the inspiration behind the track. “That the blood on the ground then in Las Vegas, later in Ferguson, and today in Palestine, couldn’t be real – that it must be FAKE BLOOD.”

“FAKE BLOOD” is the first single from 0000+0000, his second album, slated for release on November 5. Composed, produced and recorded entirely in New Orleans, the project features Herbie Hancock’s legendary percussionist Bill Summers, as well as Parisian Congolese vocalist and trendsetter Robby The Lord, Yoruban guitarist Saint Ezekiel, and The London Lucumi Choir. An internationally-respected rumbero percussion master and auteur of electronic roots music, ÌFÉ has drawn from a deep well of life experiences where world-class competitive drumming, illicit drug sales, personal tragedy, Yoruban priesthood, Black American trauma and perseverance, Latin American sojourn, and a Baldwinesque return home have all played a part on this next album. 

0000+0000, out November 5 via Mais Um. 

Listen to « FAKE BLOOD » in our Songs of the Week playlist on Spotify and Deezer.

© Trenity Thomas