{"id":89758,"date":"2021-10-14T16:26:05","date_gmt":"2021-10-14T14:26:05","guid":{"rendered":"https:\/\/pan-african-music.com\/magugu-guguland\/"},"modified":"2021-12-06T12:44:13","modified_gmt":"2021-12-06T11:44:13","slug":"magugu-guguland","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/magugu-guguland\/","title":{"rendered":"Magugu drops a new Pidgin rap project"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">The Nigerian artist is back with <em>Guguland<\/em>, a compact and frenzied set of future dance anthems.&nbsp;<\/h4>\n\n\n\n<p>Over the last few months, <a href=\"https:\/\/pan-african-music.com\/en\/tag\/magugu\/?_per_page=17\">Magugu<\/a>\u2019s pidgin rap has been gaining attention in Nigeria and the UK, his adopted country. The artist has become the go to guy when it comes to percussive, rapid and danceable bangers. He now returns with <em>Guguland<\/em>, his second proper body of work following his 2018 album <em><a href=\"https:\/\/open.spotify.com\/album\/6cA88ZnunSRZRSI7wpjoTd\" target=\"_blank\" rel=\"noreferrer noopener\">Pidgin &amp; Chips<\/a><\/em> in collaboration with Stagga. \u201c<em>This EP was recorded in my home studio in Cardiff, Wales, during lockdown in 2020 which gave me full creative control over the whole process<\/em>,\u201d he tells PAM. \u201c<em>It was all written, recorded, mixed and mastered by me. I contacted Rolv.K from the beginning as we\u2019ve worked before and have great chemistry. He produced the whole EP<\/em>. <em>This project has also shown more of my musical side and songwriting side instead of just my rapping.<\/em>\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=MFEV4uDNeyY\n<\/div><figcaption>Magugu &#8211; TeTeTe ft Kash Montana (Music Video)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Spanning over five colourful tracks, ranging from powerful afrobeats (\u201cTetete\u201d) to reggae\/dancehall (\u201cJah Jah Energy\u201d) and romantic songs (\u201cLove Sick\u201d), the project is one more pidgin rap manifesto, the particular hip-hop style Magugu has coined for himself. He explains: \u201c<em>My Pidgin rap movement is about bridging the gap between Africa &amp; Europe and to represent Africans in diaspora in a positive light. I came to the UK at a young age during the times where it was not cool to be African. All those experiences of disrespect and people laughing at me just for being African all played a role in creating this movement<\/em>.\u201d<\/p>\n\n\n\n<p>The movement is indeed finding a resonance internationally. Whether working with British or Swiss producers like Rolv.K, the sound\u2019s raw efficiency is attracting a growing audience and actors. This is something Magugu keeps in mind in his daily artistery. \u201c<em>I\u2019m adapting it to many different genres so it\u2019s not just on my Afrobeats<\/em>,\u201d he says. \u201c<em>I can do it on drum\u2019n\u2019bass, grime, drill, hip hop, dancehall so it connects with different audiences worldwide which is something not a lot of artists can do. This is years of training and experimenting! And growing up both in Nigeria and the UK has given me the advantage as I\u2019ve experienced both musical worlds<\/em>\u201d.&nbsp;<\/p>\n\n\n\n<p>Listen to &#8220;Tetete&#8221; in our afro + club playlist on <a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/playlist\/38btMIbD4lYEsPbMrN9Bjz?si=FbbbIxauTjWsf3HwGUiFVQ\" target=\"_blank\">Spotify<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.deezer.com\/fr\/playlist\/3244743002\" target=\"_blank\">Deezer<\/a>.<\/p>\n\n\n\n<p><em><a rel=\"noreferrer noopener\" href=\"https:\/\/ditto.fm\/guguland-magugu\" target=\"_blank\">Guguland<\/a><\/em> by Magugu, out on all platforms. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pan-african-music.com\/wp-content\/uploads\/2021\/10\/magugu-guguland-1010x1010.jpg\" alt=\"\" class=\"wp-image-89708\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Nigerian artist is back with Guguland, a compact and frenzied set of future dance anthems.&nbsp; Over the last few months, Magugu\u2019s pidgin rap has been gaining attention in Nigeria and the UK, his adopted [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3944],"tags":[20359,6112,41045],"location":[8172],"yst_prominent_words":[8539,28165,16290,8933,8613,25403,9841,19581,18625],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/89758"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=89758"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/89758\/revisions"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=89758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=89758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=89758"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=89758"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=89758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}