{"id":89475,"date":"2021-10-12T18:02:57","date_gmt":"2021-10-12T16:02:57","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=89475"},"modified":"2021-10-14T12:21:36","modified_gmt":"2021-10-14T10:21:36","slug":"adekunle-gold-is-having-the-time-of-his-life","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/adekunle-gold-is-having-the-time-of-his-life\/","title":{"rendered":"Adekunle Gold is having the time of his life"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">From his come-up with \u201cSade\u201d to his pop era transition into the mainstream, Adekunle Gold has now made a name for himself as a top tier artist in Nigeria. We spoke to Adekunle about switching up his style, growing as a person, fatherhood, and his most recent music.<\/h4>\n\n\n\n<p class=\"has-drop-cap\"><a href=\"https:\/\/pan-african-music.com\/en\/tag\/adekunle-gold\/?_per_page=17\">Adekunle Gold<\/a> is hailed for making one of the most exciting evolutions in contemporary Nigerian music. The past four years have marked the singer\u2019s discreet progression from highlife predilection to a now chiseled, long-haired pop sensation, with millions more streams and sold out international venues to match.<\/p>\n\n\n\n<p>Despite resorting to a day job in the financial sector, his rise is merely by happenstance as he\u2019d orchestrated a liaison with the music scene through his service as a graphic artist and brand specialist. At one point, he was touted as the \u201cKing of Photoshop\u201d after an edited photo of him hugging <a href=\"https:\/\/pan-african-music.com\/en\/tag\/tiwa-savage\/?_per_page=17\">Tiwa Savage<\/a> went viral.&nbsp;<\/p>\n\n\n\n<p>\u201cSade\u201d, Gold\u2019s rendition of \u201cStory of My Life\u201d by One Direction later exposed him &#8211; as an artist-&nbsp; to the larger public. With assist from <a href=\"https:\/\/pan-african-music.com\/en\/tag\/olamide\/?_per_page=17\">Olamide<\/a>\u2019s YBNL and subsequent releases like&nbsp; \u201cOrente\u201d, \u201cPick Up\u201d, Gold became a household name. The singer anchored his footing in the Nigerian music scene after winning Best Alternative Song with \u201cSade\u201d at The Headies. The era wound up in 2016 with his debut album <em>Gold<\/em>, which peaked at #7 on Billboard\u2019s World Album Chart. The project was singlehandedly engineered by his wife and co-creator, <a href=\"https:\/\/pan-african-music.com\/en\/tag\/simi\/?_per_page=26\">Simi<\/a>.<\/p>\n\n\n\n<p>Subsequently, Gold, knowing he can be more than highlife, threw his hat in the ring with \u201cCall On Me\u201d, which was met with mixed reactions. This experiment in sound goes on to make a bold statement in the singer\u2019s sophomore album <em>About 30<\/em>, which he admits \u201c<em>is indeed special because it was the turning point for me<\/em>.\u201d Gold continues to explore the realm of pop music which manifested in his third studio album, <em>Afropop Vol 1<\/em>, housing hits like \u201cSomething Different\u201d, \u201cAG Baby\u201d and others. The project has since garnered nearly 300 million streams &#8211; toppling his past records. His nomination at the 2020 MOBO Awards for Best African Act alongside pop heavyweights like Tiwa Savage, <a href=\"https:\/\/pan-african-music.com\/en\/tag\/wizkid\/?_per_page=35\">Wizkid<\/a>, <a href=\"https:\/\/pan-african-music.com\/en\/tag\/davido\/?_per_page=35\">Davido<\/a>, <a href=\"https:\/\/pan-african-music.com\/en\/tag\/burna-boy\/?_per_page=35\">Burna Boy<\/a> further indicates Gold\u2019s eventual triumph. \u201c<em>It took me three years to be this confident about creating what I put out now<\/em>,\u201d he admits.&nbsp;<\/p>\n\n\n\n<p>Here, we speak to the singer about the process to being AG Baby, as he\u2019s now fondly called, his yearning to live &#8211; more than anything and his fourth studio album which he says is an upgrade from <em>Afropop Vol 1<\/em>.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Adekunle Gold, Nailah Blackman - AG Baby\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/1jL0tXDZFuA?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Adekunle Gold, Nailah Blackman &#8211; AG Baby<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Did you have a clue that \u201cSade\u201d would be a turning point in your journey as a musician?<\/strong><\/p>\n\n\n\n<p>I had no idea. It was just another cover that I put out because I was already making covers before then. That was just one of them and it literally took off in two weeks. My life hasn\u2019t been the same since then.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Crazy! How many had you put out before then?<\/strong><\/p>\n\n\n\n<p>I\u2019d put out about three covers before \u201cSade\u201d. Though I had three singles out already; one solo record and two while I was with boy bands called The Bridge and Non Breaker. One of them featured Skales.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You had a quick and interesting follow-up to \u201cSade\u201d with \u201cOrente\u201d, \u201cPick Up\u201d etc. What went into planning such a seamless progression?<\/strong><\/p>\n\n\n\n<p>It wasn\u2019t exactly planned. I\u2019d written \u201cOrente\u201d, \u201cBeautiful Night\u201d, \u201cFriendzone\u201d before \u201cSade\u201d even. I didn\u2019t release them because I wasn\u2019t sure how it\u2019d perform. So, if you say \u201cSade\u201d was premeditated, you\u2019re not totally wrong because what I did was release covers and gauge how people respond to it before releasing my original song. When \u201cSade\u201d took off, I cued \u201cOrente\u201d, \u201cPick Up\u201d, \u201cAriwo Ko\u201d and the <em>Gold <\/em>album for immediate release.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>From the artist that you were then to \u2018AG Baby\u2019 as you are known now, have you always envisioned taking this turn?<\/strong><\/p>\n\n\n\n<p>To an extent. What I did back then is like giving an evil grin. If only people had an idea where I\u2019m taking this music to, I feel they would\u2019ve loved me earlier. Of course, the sound that I was making then was and will always be beautiful but I just wanted to do something else because I get bored easily. I knew the sound I was going for when I made the <em>Gold <\/em>album and the day I released it, I said the next album was going to be an upgrade. I already knew my sophomore album will have elements of pop and highlife, which you can see in <em>About 30<\/em> where I had \u201cFame\u201d, \u201cCall On Me\u201d which are pop records; and \u201cIre\u201d, \u201cSurrender\u201d with highlife influences. People thought I was crazy going from full highlife to \u201cCall On Me\u201d, a pop record. It was such a big switch and I feel it threw a lot of people back but it makes you see how long I\u2019ve been trying to let people know that I am more.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Totally. So, when did you realize it was time to fully switch things up?<\/strong><\/p>\n\n\n\n<p>\u201cCall On Me\u201d had mixed reactions when it dropped but still became my most streamed song at the time. That was when I thought people were ready nonetheless &#8211; if it could do more numbers than \u201cPick Up\u201d, \u201cSade\u201d, \u201cOrente\u201d and others from the <em>Gold <\/em>era. I would\u2019ve done it anyway, if they weren\u2019t ready. The day I received a video of people singing \u201cCall On Me\u201d in Barcelona was when I knew this could be bigger. I wrote more songs afterwards and released <em>About 30<\/em>, which a lot of people didn\u2019t understand at first until later.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pan-african-music.com\/wp-content\/uploads\/2021\/10\/Adekunle-Gold-1-1010x1263.jpg\" alt=\"\" class=\"wp-image-89477\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Your foray into pop started with <em>About 30<\/em>. What was making that album like?<\/strong><\/p>\n\n\n\n<p>When I started working with Sess in 2019, he told me \u201cI want you to do something you\u2019ve never done before\u201d. I became curious and willing to go all in. The first music we made was \u201cBefore You Wake Up\u201d and after playing it to Fuse ODG and some other friends in Ghana, I believed people were ready. I released that song and it became my most streamed song at the time, topping my previous records. It started making it to territories that my other songs haven\u2019t touched. I always knew that I\u2019m more than the stereotype of being \u2018the Yoruba singer\u2019, which was kind of limiting. I didn\u2019t switch out of pressure but I needed to change the narrative and everything really changed with that project.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>About 30<\/em> is also one of your works you seem to reference more often. Is there an underlying significance of the project to your discography?<\/strong><\/p>\n\n\n\n<p>It is indeed special because it was the turning point for me. I simply wanted to talk about my life in 30 years. I wanted to go a bit more in depth about my life and that\u2019s why I wrote songs like \u201cIre\u201d, which summarizes the album. I talked about my love for God, passion, hurt et cetera. I wanted to be more transparent, as I like to be sincere, especially with my art. I want to say exactly what or how I\u2019m feeling each time. I released the album when I was down; coming off the high of enjoying so much acclaim from the <em>Gold <\/em>era to getting criticism. There\u2019s no preparing you for that, especially if you were used to getting good feedback and suddenly, criticism begins to set in. <em>About 30<\/em> is where I poured all those feelings into, that\u2019s why I\u2019m very passionate about it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>On evolving into the popstar that you are now, what were some of the things you did to reach this point?<\/strong><\/p>\n\n\n\n<p>Interestingly, I had to lose people on the way including friends. Some people love you so much that they want to keep you for themselves and hope you don\u2019t change. People kept making assumptions that I wanted to be King Sunny Ade (KSA). I made it clear that KSA is not going anywhere and there can never be another him, so let him retain his kingship and remain legendary while I go be my own person. When I started making songs like \u201cCall On Me\u201d, some people fell off because they probably didn\u2019t get the vision anymore and for some, I had to do some convincing that it\u2019ll work. I\u2019m grateful for my manager, Niyi, because we went through so much resistance to get people to believe in the new direction. Also, my producers; Pheelz, Michael, and of course Simi were instrumental to the process. It took so much toll on me that at some point, I lost my confidence. Then, I started to write, listen to songs outside my go-to genre, and even listen to rappers. I started to write and work with producers that\u2019ll give me something different. At one point, I\u2019d follow Moelogo&nbsp; and other songwriters to sessions, just to see how they write. All these informed the pop star that I am now. It took me three years to be this confident about creating what I put out now.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Amazing! How did you make it look so easy?<\/strong><\/p>\n\n\n\n<p>If anything, I\u2019m not one to give up. I wanted to grow and I was going to do it whether or not people got it. Today, I\u2019m definitely not the same person who released <em>Gold<\/em>. I have a child now, my catalog is getting crazier, my numbers are insane, I\u2019m buff now, my hair is longer. So much has really changed&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Adekunle Gold, Davido - High (Official Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/juBnNBm0cPw?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Adekunle Gold, Davido &#8211; High (Official Video)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Very much so! Are there certain artists you listened to during that period?<\/strong><\/p>\n\n\n\n<p>Post Malone, unbeknownst to him, helped me find conversations. I used to say stuff to myself but listening to him really helped me say it out.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Has fatherhood affected your approach to life, career and things in general?<\/strong><\/p>\n\n\n\n<p>Absolutely. I\u2019m doubling my grind so that my baby won\u2019t suffer like I did. I\u2019m also now mindful of how I live and living an exemplary life, so that my baby can grow up and see the absolute rockstar that her father is. My life is perfect; it feels good and you can tell it looks good on my career too.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>With your fourth project in view, how does it compare to the 2020-released <em>Afropop Vol 1<\/em>?<\/strong><\/p>\n\n\n\n<p><em>Afropop Vol. 1<\/em> is definitely a sample compared to what\u2019s coming.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What was creating this body of work like?<\/strong><\/p>\n\n\n\n<p>Initially, I was trying to do an \u2018Afropop Vol. 2\u2019 but as I wrote, the songs became bigger than that and I felt like doing something new. Then, I did a whole revamp and started to work with new producers alongside my go-to collaborators like Michael, Pheelz, Sess etc. I reached out to some people and even more people were interested in working with me. The international collaborations are also ones that I genuinely enjoyed. It&#8217;s gimmick-free and just pure connection.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Do you envision an impending transition from where you currently are?<\/strong><\/p>\n\n\n\n<p>The interesting thing about me is that you don\u2019t see me coming. I don\u2019t even know myself because I can wake up tomorrow and want to do something new. In two years, I\u2019ll add more years to my current age and there will definitely be more experiences, so who knows? Just see me as unravelling.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Adekunle Gold, Lucky Daye - Sinner (Official Music Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/XIcsU494u8M?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Adekunle Gold, Lucky Daye &#8211; Sinner (Official Music Video)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What is one random thing people don\u2019t know about Adekunle Gold?<\/strong><\/p>\n\n\n\n<p>I\u2019m still very much grounded. I\u2019m afraid of getting a tattoo and I blame it on my upbringing &#8211; growing up in a typical Nigerian home [laughs]. I couldn\u2019t even tell my mom when I got a piercing because I imagined her scolding me. Imagine being this grown and still cautious of these things.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Having spent over half a decade achieving all that you have, what really matters to Adekunle Gold at this point in his career?<\/strong><\/p>\n\n\n\n<p>Right now, what matters most is my family and making sure I remain a good man, father et cetera. Also, as much as possible, I want to live. I really meant it when I tweeted \u201cmy limitations are gone\u201d a while back. I\u2019ve become unbothered about things I used to be afraid to do. I\u2019m thankful to be at the point where I\u2019m not constantly worried about how people will react to me living my best life. In popular Nigerian parlance, <em>I want to chop this life because problem no dey finish<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Listen to Adekunle and Davido&#8217;s track &#8220;<a href=\"https:\/\/platoon.lnk.to\/-HIGH\" target=\"_blank\" rel=\"noreferrer noopener\">High<\/a>&#8221; out now. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pan-african-music.com\/wp-content\/uploads\/2021\/10\/Adekunle-Gold-2-1010x1176.jpg\" alt=\"\" class=\"wp-image-89480\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From his come-up with \u201cSade\u201d to his pop era transition into the mainstream, Adekunle Gold has now made a name for himself as a top tier artist in Nigeria. We spoke to Adekunle about switching up his style, growing as a person, fatherhood, and his most recent music.<\/p>\n","protected":false},"author":77,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,7835],"tags":[4039,27602],"location":[8172],"yst_prominent_words":[23695,8403,25653,8505,8618,8621,8400,8945,11053,10078],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/89475"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=89475"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/89475\/revisions"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=89475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=89475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=89475"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=89475"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=89475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}