{"id":84353,"date":"2021-07-16T15:30:53","date_gmt":"2021-07-16T13:30:53","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=84353"},"modified":"2021-07-16T16:57:19","modified_gmt":"2021-07-16T14:57:19","slug":"master-kg-jerusalema-and-beyond","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/master-kg-jerusalema-and-beyond\/","title":{"rendered":"Master KG: &#8220;Jerusalema&#8221; and beyond"},"content":{"rendered":"\n<p class=\"has-drop-cap\">At this point, everyone knows &#8220;Jerusalema&#8221; even if they don\u2019t know they know it. The track has become a global phenomenon, touching all aspects of the music world from viral TikTok dance videos to record breaking global Shazam charts. Receiving the remix treatment from African Giant, Burna Boy, getting shoutouts from South African President Cyril Ramaphosa, accumulating over a billion streams, and winning the African Entertainment Awards Song of the Year, are among a few of the song\u2019s many accolades. Less is known, however, about the man behind the sound. At just 25 years old Kgaogelo Moagi, aka Master KG, became the figure behind music\u2019s most contagious and, for many, most unexpected hit of 2020.&nbsp;<\/p>\n\n\n\n<p>As Master KG came through Paris to continue his string of international collaborations, coming off of a massive single \u2019Shine Your Light&#8217;&nbsp; with David Guetta and Akon, we took the opportunity to sit down with the DJ and producer to find out more about what came before &#8220;Jerusalema,&#8221; and what we can expect in its aftermath. Master KG is as bright and composed as his music. He sat with a big smile, a cheerful disposition, and an eagerness to talk about his life in music. The more we spoke, the clearer it became that Master KG and the phenomenon surrounding him is more than just a series of falling dominos. In fact, it is a mixture of destiny and determination. Master KG walks us through his humble beginnings, musical inspirations, his first stab at a hit via &#8220;Skeleton Bones,&#8221; and his new status as a world ambassador for South African music.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Can you tell us a little about your background and how you came into music?<\/strong><\/p>\n\n\n\n<p>I was born in a village called Kelis. It\u2019s in South Africa born in a province called Limpopo outside a town called Tzaneen. Growing up in the villages it was very hard. Things were not really good. My mother was the only person working and she had me, my brother, a little sister, my grandmother and my grandmother\u2019s two daughters. My mother was the one making sure that everybody eats at the end of the day. So you could imagine. She was working at a hotel and they were not giving them enough money but then she actually could afford for everyone to sleep with something inside. That\u2019s one of those things that pushed me to actually work harder on the music. It started in 2009. That\u2019s when I thought that I love music so much and that I would love to get into it. But then, in 2012, that\u2019s when I started trying to produce, trying to see how these projects work or trying to see the application that they use. I had friends in the village. Around by that time, if you had a PC, a computer, you were able to just make songs because like we\u2019re using FL Studio, just install plug and play. You go, just like that. But that was very very hard. It took me many years. When I felt like things were making sense was in 2015. That\u2019s also when people were starting to say, \u2018You\u2019re coming right.\u2019&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Was music present in the house growing up?<\/strong><\/p>\n\n\n\n<p>It\u2019s so weird because I\u2019m the only one who\u2019s actually interested in music. Everybody from my family was in anything music related or had anything to do with music.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You mention elsewhere you\u2019re inspired by a local genre from your village called Kelowin House.<\/strong><\/p>\n\n\n\n<p>Yeah. It\u2019s a genre that is inspired by our culture. The elements that we use in the music are from those legends who came before us. There\u2019s certain elements that they\u2019ve left behind, so we know this is the sound of Balobedu [a South African ethnic group within the Sotho-Tswana people]. It\u2019s actually made in Balobedian, it\u2019s truly Balobedu. So I take those elements and I\u2019m mixing them with modern house, modern dance, modern scenes and creating something special. So the sound is very baked in our province in Limpopo and there\u2019s many many artists that are doing it and some who are doing pure Balobedu House music. They don\u2019t really mix with the modern house. It\u2019s really really loud and I appreciated where I\u2019m coming from. It\u2019s the sound of the town. We grew up making music. It was not about TV, not about radio, we were just making music. We didn\u2019t have to put the music on the streaming sites or anything like that. We\u2019re just making something and now that it\u2019s done it gets shared by bluetooth to the next and from there it goes to the next person and all that.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Can you name some of the legends you refer to?<\/strong><\/p>\n\n\n\n<p>There\u2019s people like Penny Penny, Peter Teanet, Ken D, Zama Ndebele, those people who actually held the culture throughout the years before we actually came into existence. What they left behind is something that we\u2019re pushing forward to the world. Also, my music is more inspired by the late Bojo Mujo. He was a DJ producer and a singer. He was also from Limpopo, the same province where I come from.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=sjuPQz8ceqA\n<\/div><figcaption>Bojo Mujo &#8211; Thando Iwam<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Tell us about your first breakout hit.<\/strong><\/p>\n\n\n\n<p>It started in 2018 when I had my first song called \u201cSkeleton Move\u201d. I was signed with a label called Open Mic. The song started off slow. Coming from the villages now trying to enter that market it was time for me to actually make my music everywhere, in South Africa as a whole. So that was too big. You can have a song that can be listened to on the other side (of the country) and not even know about it. But that was me making my music to be heard everywhere in South Africa. So you can understand that a lot of people, some of them never actually even knew the sound or understood the music. When it started, it started slow. Then with the grace of God, \u201cSkeleton Move\u201d picked up four months after release, and then it became bigger. When I say bigger I mean it went crazy. Everybody was like, \u201cWhat\u2019s going on here?\u201d It\u2019s a song with a video and nobody was just looking from afar. Then a couple of months later it started getting rotation from radios, starting trending, people are dancing, it\u2019s topping the charts\u2026 Yeah man, I won a couple of awards from that song. After that the song went as far as crossing borders going to the neighbouring countries in Africa and some parts of Europe. It was actually a success.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>How does dance work into your music?<\/strong><\/p>\n\n\n\n<p>It goes like a brother and a sister for me. My music and the dance is like a brother and a sister. Every time when I drop a song it\u2019s always been people creating dance routines and all that. Also people just dancing to different kinds of things on the song that was like catching people\u2019s attention. So, I would say it\u2019s like a brother and sister. Even if I make a song that\u2019s aimed to inspire people, that\u2019s meant to teach people about something, I know for sure that people are gonna go crazy and create a dance move from that. If it\u2019s more inspirational, or it\u2019s about something, there\u2019s always that thing that I think my music has to make everyone wanna get down, have fun, and dance.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Master KG - Skeleton Move [Feat. Zanda Zakuza] (Official Music Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/MRukwQzGMs8?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Master KG &#8211; Skeleton Move<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>There\u2019s also this constant thread of positivity in your sound.<\/strong><\/p>\n\n\n\n<p>Yes, big time! Especially myself growing up in the villages, I just wanna spread that positivity that everything is possible, you can shine. Doesn\u2019t really matter where you come from, doesn\u2019t really matter your background or like what kind of music you do, you\u2019re always spreading love and spreading unity and spreading hope. It\u2019s something that I\u2019m all about. I think also myself, without those elements that I just mentioned from the start of my career, I don\u2019t think I would be around today. Maybe I would have given up a long time ago. But because of the love that I had, the hope that I had, and how united I was with my family and everyone surrounding me, it took me far to where I am today.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Did you always expect such success?<\/strong><\/p>\n\n\n\n<p>No, not at all. I don\u2019t want to lie to you. I never had any expectations, or I never saw any vision of &#8220;Jerusalema&#8221; becoming what it is today. For me, it was just making music like I always do. One thing is for sure, I always saw in my music that there\u2019s something about it. Because all of those songs that are released throughout the years it\u2019s been a build up. Every song, it had a pace where it went through and opened certain doors. Another one came, it went through and it opened a certain door. And then when &#8220;Jerusalema&#8221; came it went even more crazy, it did things that never happened before. In my mind it was one of those things that I never thought of but just saw it coming even though it got bigger than I ever thought. It\u2019s something that\u2019s just a build up. For example, \u201cSkeleton Move\u201d, it made people go crazy. I remember that time we were just independent, me and the team Open Mic, but the music was just travelling places where we don\u2019t even have the voice or connection to get people to play our music. So, I could tell that there\u2019s something happening. Totally, if I work harder something bigger can happen. And then &#8220;Jerusalema&#8221; came and it went even farther. But none of those things that &#8220;Jerusalema&#8221; has done, I never thought of them like, \u201cYeah this song is gonna be number one.\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What\u2019s the story behind the creation of &#8220;Jerusalema&#8221;?&nbsp;<\/strong><\/p>\n\n\n\n<p>When I made &#8220;Jerusalema&#8221; it was a year after Skeleton Bones was released and it had done all those crazy things, winning awards left and right and center and breaking some records\u2026 I remember by that time I was in that state where everybody was on my neck busy saying, \u201cMan how are you gonna make a song like that? That\u2019s the biggest song of your career.\u201d Can you imagine? Because also, where I come from in South Africa, such bigger things not a lot of people can believe in. So when something like Skeleton Bones happens, that\u2019s the peak you understand? Everybody felt like that\u2019s the peak. You cannot top that. So I was in that space where there was a lot of negativity going around. People were just saying things and messing with my mind. Then I went to the studio with a positive mind and said let me make something spiritual and something touchy. Something with some positivity. Then I started making the instrumental for &#8220;Jerusalema&#8221; in July 2019. I worked on it and after it was done I listened to it many many times and I could hear that the song was so touching. Then, I was like, let me find someone who has those vocals that have that soul and that spirituality to match the beat.&nbsp;<\/p>\n\n\n\n<p>I didn\u2019t think of anyone else than Nomcebo Zikode. She wasn\u2019t really a big artist or even a major artist in South Africa. She was just someone who sings well. I remember at that time she never even had a single of her own. So she was just someone who has a beautiful soul and was featured on other people\u2019s projects. And then I called her, she was so happy to work with me like, \u201cI love Skeleton Move so much, yeah let\u2019s do this my brother!\u201d She came to my studio, we sat down, and I told her I want this song to be so spiritual. You listen to the beat already, it\u2019s going there, let\u2019s push it to that level. So we sat down, played the beat countless times, and something just came, we started vibing with the melody and from there that was it, we killed it. The song was never written. For me I would say it was never written. It was kind of a freestyle, something that just came to our mind and we just kept putting and recording each and every part of it. And that was it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1010\" height=\"1270\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-1010x1270.jpg\" alt=\"\" class=\"wp-image-84373\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-1010x1270.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-759x954.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-661x831.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-465x585.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095-375x472.jpg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/07\/MasterKG-1095.jpg 1200w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Now you\u2019re a quasi ambassador for South Africa and African music. How do you think about your role representing where you come from?<\/strong><\/p>\n\n\n\n<p>Everywhere I go I always put out the culture. I think even if I don\u2019t put it out, my presence, being there, it\u2019s gonna make people around me in that particular place want to know where I come from. If someone doesn\u2019t know the place they will come and say, \u201cYou know I saw this guy who did &#8220;Jerusalema,&#8221; he says he\u2019s from South Africa\u201d. Then somebody is going to go down and search what South Africa is all about. At the same time I\u2019m just spreading the culture. Our sound. There\u2019s a lot of people that I\u2019m currently working with, some bigger stars and all that, and I\u2019m coming up with that South African flavour to it. To just show them that yo, this is the sound, this is where I come from. It was made there, it started there and they like it. One thing is for sure, everywhere you go as long as you are from South Africa I feel like you are carrying the whole culture of South Africa in you. For example, I always put on made in South Africa brands that I have right now, this jacket, it was made in South Africa. I always make sure that everywhere I go I spread everything that has to do with my country.&nbsp; I feel like there\u2019s a lot that we have in South Africa that the world doesn&#8217;t know about. That the world needs to know about. We\u2019re gonna make sure they fly down to go and get it. Or even use it! I believe in the sound, the more I\u2019m working on it, it will become the sound that everyone will jump on and they\u2019re gonna love it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>How about your recent international collaborations with the likes of Akon and David Guetta?<\/strong><\/p>\n\n\n\n<p>It feels great. It\u2019s one of those things that I never saw coming. I grew up listening to David and Akon. Those are people that I just saw from far\u2026 watching them on the TV. This is crazy. Seeing them do crazy numbers like, \u201cHow do they do it?\u201d I was like yo, I don\u2019t think it\u2019s even possible to see this person. You just see this person as like, I don\u2019t man. It\u2019s like God. Something that\u2019s just been praised and you don\u2019t feel like you will ever come close to that thing because it\u2019s like far far away from you. Looking today, here we are, working together, making magic together. It&#8217;s amazing man.&nbsp;<\/p>\n\n\n\n<p>And one thing I like is that the guys are dedicated to the work. As much as they\u2019re superstars they\u2019ve been here before me, they\u2019ve done more than I\u2019ve done. But every time we get down into working they always make sure that they put work first. Everything is done on time. They don\u2019t delay. Same as Burna Boy, he worked on the &#8220;Jerusalema&#8221; remix and he didn\u2019t take time. I think in two days the song was done and he sent it back to me. I liked it, I remember I liked it so much. We never even took one break to correct it or anything like that. It does tell you they\u2019re so dedicated to the work. They\u2019re so passionate about it. You don\u2019t even need to wait or feel like these guys don\u2019t respect me or don\u2019t see me or anything like that.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You\u2019ve also had a recent shoutout by Forbes Africa 30 Under 30 list.<\/strong><\/p>\n\n\n\n<p>It\u2019s amazing. One thing for sure is that they\u2019re all watching the moves that I\u2019m making the impact that I\u2019m putting out there. You know, it\u2019s amazing they recognise the work that I\u2019m doing out there. There\u2019s people out there who actually see the worth and see the impact that you\u2019re making and they actually appreciate it and actually value it. I\u2019m too grateful for that.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>It seems like this impact has also been enabled by access to music technology, TikTok, Shazam, YouTube, etc.<\/strong><\/p>\n\n\n\n<p>Shout out to the internet. The internet is life. The internet has changed my life in so many ways. I feel like today there\u2019s many many artists out there who don\u2019t have labels backing them and just with the internet they are able to survive. They\u2019re able to put their music out there and it\u2019s streamed and watched by millions of people. That\u2019s power right there. Same thing as me man. You know, like TikTok, it took my song from one level to another. Which is so amazing. Same happens to Shazam. Same happens to Instagram, Facebook, Twitter. All these platforms. All of these for me take a big role in making the song what it is today because the videos were just flying around every platform. When you open and there\u2019s a video that is out there and it\u2019s shared it\u2019s tweeted it\u2019s done all different kinds of things.&nbsp;<\/p>\n\n\n\n<p>I remember the first time when I posted the dance. I was in Paris by the way, it was last year. There was a video from a group in Angola that I saw and liked. Then I took it and I posted it on my Facebook. You won\u2019t believe the shares that I got from that video. Some of the shares were not even normal to me. I remember the post when I checked a couple months later the shares were around 200 thousand. That\u2019s crazy. On Facebook alone. And the views were going up to like 15 million. Then I looked back a couple of months later when it was happening on TikTok and I was like, this is the same thing I posted a couple of months back, what\u2019s going on right now? What happened? What changed?&nbsp;<\/p>\n\n\n\n<p>I just believe in the power of social media. All through those months it has been shared and it&#8217;s been spreading around the world.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ORIGINAL: Jerusalema Dance Challenge - By Fenomenos do Semba\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/613A9d6Doac?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>So what\u2019s next for Master KG?<\/strong><\/p>\n\n\n\n<p>I\u2019m currently working on my album. It will be the first time ever that Master KG is releasing an album that is worked in advance. You know, I\u2019ve dropped two albums in my name but even when I look back today none of those albums were something that I put in the work for months and months. The first album Skeleton Moves, how did it come about? It was a song that went crazy and then me and the team took songs that leaked already. We just took everything and put it together and released an album. Same for &#8220;Jerusalema.&#8221; It went crazy I remember because there were certain awards ceremonies that we wanted to qualify for, so we just had to package an album with some songs that we\u2019re not really leaked, some were leaked some were not and put it out. It\u2019s not that body of work that\u2019s actually focused on putting out an album. So I believe in this album, the third one. Even though for me it\u2019s the first one, because it\u2019s the first time I\u2019ve dropped an album I\u2019ve worked so hard on and planned everything so well&nbsp; in advance for and all that. So yeah man, looking forward to it.<\/p>\n\n\n\n<p>Listen to Master KG\u2019s &#8220;Shine Your Light&#8221; with Akon and David Guetta below.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Master KG &amp; David Guetta - Shine Your Light [Feat Akon] (Official Lyrics Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Eb_v7_TCADI?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Master KG &amp; David Guetta &#8211; Shine Your Light [Feat Akon]<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The young South African DJ, producer, and creator of 2020\u2019s biggest hit &#8220;Jerusalema,&#8221; Master KG, talks about his newfound success, humble beginnings, and the road ahead&#8230;<\/p>\n","protected":false},"author":52,"featured_media":84357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,7835],"tags":[4096,40714],"location":[7844],"yst_prominent_words":[9752,28096,8542,12235,11238,9819,10360,9834,9051,16110],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/84353"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=84353"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/84353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/84357"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=84353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=84353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=84353"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=84353"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=84353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}