{"id":81461,"date":"2021-06-03T16:40:00","date_gmt":"2021-06-03T14:40:00","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=81461"},"modified":"2021-06-03T16:43:25","modified_gmt":"2021-06-03T14:43:25","slug":"jujuboy-star-interview","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/jujuboy-star-interview\/","title":{"rendered":"Jujuboy Star on influence and impact"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Jujuboy Star made a notable entry into the Nigerian scene in 2017 with a series of singles that featured his smooth afro r&amp;b and soul sound dubbed <em>juju vibes<\/em> \u2013 finding lineage and inspiration from great Nigerian voices of the past. Last November, he hit another landmark with <a href=\"https:\/\/jujuboystar.lnk.to\/IDeyThere\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><em>I Dey There<\/em><\/a>, reaching a global audience with this love ballad that brought a much-needed dose of sweetness to a world marked by the pandemic. The jazzy song was blessed with Aristokrat label-mate Kel-P\u2019s impeccable production skills and a video directed by the talented Ademola Falomo. Just last month, he dropped <a href=\"https:\/\/jujuboystar.lnk.to\/enjoymentID\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><em>Enjoyment<\/em><\/a>, which confirms his rising star status in the afrobeats galaxy. We just caught up with him from his home in Lagos to get the low down on his next moves. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You define your style as <em>juju vibes<\/em> and even carry juju in your name. How are you connected to the original <\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/J%C3%B9j%C3%BA_music\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><strong>juju music<\/strong><\/a><strong> from King Sunny Ade, Ebenezer Obey and the likes?<\/strong><\/p>\n\n\n\n<p>What I am trying to do is put the old school juju and afrobeat elements from originators like King Sunny Ade and them \u2013 and a little of Fela \u2013 and fuse them with R&amp;B and soul chord progressions and afrobeats drums. It\u2019s kind of like afro fusion, often with that saxophone vibe on top. You know, stuff that makes you crazy<em> (laughs)<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Your last two projects were produced by <\/strong><a href=\"https:\/\/www.grammy.com\/grammys\/news\/behind-board-catch-afrobeats-hitmaker-kel-p-nigera-talk-music-production\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><strong>Kel-P<\/strong><\/a><strong>. <em>(ndlr. best known for his work with Burna Boy, Wizkid, Rema and Skip Marley to name a few). <\/em>How has it been collaborating with one of afrobeats heavyweight beatmakers?<\/strong><\/p>\n\n\n\n<p>Kel-P is out of this world man. I don\u2019t even think he\u2019s from this planet. He\u2019s <em>baaaaad<\/em>, man. It\u2019s been a blessing working with him. He\u2019s like the most humble person you\u2019ll ever meet. When I first met him, nobody even knew me, I was just dropping songs on SoundCloud, but still, he didn\u2019t even mind that. He liked my vocals and said \u201clet\u2019s work together\u201d. We started working together way before I got a record contract. We\u2019d met at a songwriting camp a couple of years back, and after that, it\u2019s been nothing but vibes and flow.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jujuboy Star - I Dey There (Official Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/nzRFoo2WlQ4?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption> Jujuboy Star &#8211; I Dey There&nbsp; <\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You also cite Fela and Bob Marley among your inspirations. Beyond their obvious musical genius, are you also inspired by their strong social and political engagement?<\/strong><\/p>\n\n\n\n<p>Yes, for sure. At the end of the day, we\u2019re just trying to fight and protect our people. Nobody likes to see people being oppressed. In fact it\u2019s a huge part of why we try to get our voices heard. I mean it\u2019s not just about making people dance, we want to change the world in a way, one song at a time.&nbsp;<\/p>\n\n\n\n<p>You know, so many things happen in Nigeria that most people outside the country don\u2019t know about. If you think of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/End_SARS\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><em>#EndSARS<\/em><\/a> protests last year for example. Me, personally that\u2019s something I can relate to. I\u2019ve been held by police for no reason before. No reason at all. We had to get a lawyer involved to get it sorted, but that\u2019s all. We never really get justice for this kind of abuse. In my case, I was lucky because I am out here telling you all about it, but there are people I know personally who didn\u2019t make it out of there alive. Being able to address this is a big part of why I am doing this, and why we need this platform. I am able to talk about it, but at the same time, right now, I don\u2019t want to engage politically within my music. It\u2019s a delicate thing, you know, as I am just coming up. It\u2019s too early for that\u2026 but &nbsp; &nbsp; taking a stance is definitely part of the plan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Artists played a key role in helping mobilize the youth in the #EndSARS protests. Do you think the situation has improved now as a result?<\/strong><\/p>\n\n\n\n<p>I would say things are better, yes. Politics is a whole different ball game now; young people never felt this kind of power before. You see, my generation, we\u2019re crazy, you know? The reason all this is happening now is because my dad and my grandad, they didn\u2019t stand up for themselves. But us, we\u2019re not going to sit around and let these things happen to our kids and our grandkids. We\u2019re standing for our own, and I don\u2019t think the authorities ever felt anything like that before. So that\u2019s why they reacted to calm things down, so that everyone can back down and go on about their business. So yes, for sure, I would say the protests did make an impact. In fact, you know about it. Everybody else in the world knows about it, and that already makes a big difference.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1010\" height=\"567\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-1010x567.jpg\" alt=\"\" class=\"wp-image-81471\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-1010x567.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-759x426.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-1440x808.jpg 1440w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-661x371.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-465x261.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip-375x210.jpg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/7c75b055-jujuboy_clip.jpg 1802w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>TMXO delivered a dope <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=pf2pZ-Ie6qc\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"><strong>remix of \u201cI Dey There\u201d<\/strong><\/a><strong> \u2013 infused with electro and amapiano vibes. How is this kind of sound impacting you and your music?&nbsp;<\/strong><\/p>\n\n\n\n<p>It may not be a widely recognized sound but it\u2019s a genre of its own. It\u2019s a mad vibe, though. The minute you said it, I thought \u201cyeah he knows what\u2019s up\u201d. It\u2019s exciting and it\u2019s new. As soon as you hear it, you can\u2019t even help but bop to it. You have to move your head and dance. I think it\u2019s great because hearing songs like that can really help you get out of a depressed mental state. It\u2019s a great type of vibe that can lift up your mind. The EP I am working on is going to have a couple of [electronic] sounds like that too.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>You are engaged on mental health issues, something that can be considered a bit of a taboo. Can you tell us more?&nbsp;<\/strong><\/p>\n\n\n\n<p>I used to always be a happy kid, you know, grateful for what I had, even if it wasn\u2019t much, but after I lost my grandma in 2018, it really affected my mental state. I fell into depression, pushing people away, having suicidal thoughts. It took months of therapy to get me back to a better head space. In Nigeria we don\u2019t understand the benefits of therapy or talking to someone. Growing up, we\u2019re taught to suppress sad feelings, to be tough. But it\u2019s not like that. There is no tough man when it comes to situations that really scar you. So that\u2019s something I am working on, right now, partnering with people who offer free counseling and advice to those who are depressed or have anxiety issues. It\u2019s definitely something I\u2019d like to do with my music as well, being there for others, because this depression thing, it can happen to the hardest of us.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Coming back to your music, can you tell us what\u2019s cooking up for Jujuboy Star in the next few months?&nbsp;<\/strong><\/p>\n\n\n\n<p>Big things bro. I have two records with <a href=\"https:\/\/soundcloud.com\/banxnranx\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">Banx &amp; Ranx<\/a> that we are working on, that should feature <a href=\"https:\/\/pan-african-music.com\/pa-salieu-un-couronnement-a-coventry\/\">Pa Salieu<\/a> and Sean Paul. As for my own EP, it\u2019s coming up in the next few months. I can\u2019t give you all the details obviously, but I am working with super talented producers like C-malo and Stevjazz. And of course, my man Kel P will be on it. I came up with kind of a \u201cZen\u201d theme for it, you know, about finding calm within the storm. But there\u2019s something for everyone, though, both mellow for those who want to chill and uptempo if you are in party mode. I also want to drop music that\u2019s entirely self-produced this year, because most people don\u2019t really know that I make beats as well. It will be a good opportunity to showcase that side of creativity.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment.jpeg\" alt=\"\" class=\"wp-image-81474\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment.jpeg 1000w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-759x759.jpeg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-100x100.jpeg 100w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-661x661.jpeg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-465x465.jpeg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-375x375.jpeg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-200x200.jpeg 200w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-85x85.jpeg 85w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2021\/06\/8ccf41c7-juju-boy-enjoyment-73x73.jpeg 73w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>PAM catches up with Jujuboy Star, who\u2019s been shining bright across the afrobeats galaxy with his recent project Enjoyment.<\/p>\n","protected":false},"author":82,"featured_media":81470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,7835],"tags":[20359,39829],"location":[8172],"yst_prominent_words":[8403,37871,22590,39815,39825,8414,8447,39816,39813,8618,11367,8402,9006,8400,39817,39814,8543,14721,8545,12636],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/81461"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=81461"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/81461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/81470"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=81461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=81461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=81461"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=81461"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=81461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}