Issam is a unique export of the Kingdom of Morocco, and has found popularity way beyond the borders of his native land. Rapping in Darija, the Arabic language used in Morocco and more globally in North Africa, this self-taught artist juggles hip-hop, American trap, European electronic rhythms, Algerian rai and Moroccan chaabi. His famous “Trap Beldi,” meaning “trap of my hood,” “trap of my country,” has become an anthem, claimed by the North African youth who are inspired by the music of the northern countries while remaining attached to the traditional sounds of their countries of origin. <\/p>\n\n\n\n
Following multiple successes, including “Wjahna Deep,” “Nike” or “Makinch Zhar,” Issam signed on the Island Def Jam label with Universal Music France, a first for an Arabic-speaking hip-hop artist. His first album will be released in the first quarter of 2021. <\/p>\n\n\n\n