{"id":67455,"date":"2020-12-14T11:43:55","date_gmt":"2020-12-14T10:43:55","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=67455"},"modified":"2021-09-10T17:17:43","modified_gmt":"2021-09-10T15:17:43","slug":"focalistic-sghubu-ses-excellent","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/focalistic-sghubu-ses-excellent\/","title":{"rendered":"Focalistic\u2019s Sghubu Ses Excellent: a walk in the streets of South Africa"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">The Pretoria rapper had warned us with his tagline \u201c<em>ase trap tse ke pina tsa ko kasi\u201d<\/em>: it\u2019s not trap, it\u2019s real ghetto music.<\/h4>\n\n\n\n<p>Three years ago, Focalistic was still unknown to the general public. Presented to South Africa in 2018 by the duo Major League DJz and their Hip-Hop track \u201c19 Tobetsa\u201d, the rapper capitalized on this new attention with a multitude of EPs and singles to become one of the most promising artists on the national scene in a period of two years. His super-power? A formidable ability to blend rap with the latest electronic South African music. His meteoric rise gave him the nickname \u201cPitori Maradona\u201d (the Maradona of Pretoria); in 2020, with two new EPs and the huge hit \u201cKe Star\u201d, the ball was in his court. And he definitely scored with <em>Sghubu Ses Excellent<\/em>. \u201c<em>It\u2019s a big step in my career. But it\u2019s not my debut album. My debut album will be released on international labels<\/em>\u201d, he tells us playfully. <\/p>\n\n\n\n<p> \u201c<em>Sghubu Ses Excellent<\/em> is a statement\u201d, he continues. \u201c<em>Sghubu is traditionally music from the hood, made by people from the hood, only enjoyed from the hood\u2026 until recently. It is now commercially viable and we are doing it at its most excellent level. We are elevating the hood aesthetic<\/em>.\u201d In the hoods Focalitic is talking about, the most popular genres are indeed probably electronic South African music and rap. The artist has decided to not choose between his hip-hop background and what his people love by simply fusing both, rapping on the very trendy amapiano genre. \u201c<em>And what makes me special is that I\u2019m doing it specifically in Sepitori<\/em>\u201d [Pretoria slang], he proudly adds. \u201cA lot of people always feel like you have to be from Durban, rubbing in Zulu, or you have to be doing it in English, and my whole thing was that I did it in Sepitori. That\u2019s what brings the vibrance\u201d. To be the best in rap and amapiano, the rapper has wisely chosen his collaborators, inviting national House giants (DJ Maphorisa, Kabza Da Small, Tyler ICU, Vigro Deep, JazziDisciples) and fierce rappers (Riky Rick, 25K) on the project: \u201c<em>it was about finding the best songs with the different producers, that\u2019s why there are so many features<\/em>\u201d, he laughs. \u201c<em>Working with so many artists, it was all about shining the light onto everyone who is shaping that sound. You find DJ Maphorisa for example who has a rap verse and who made the beat on <\/em>\u2018In Your Mind\u2019.\u201d <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Focalistic Ke Star (Official Music Video) ft Vigro Deep\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/a9_da2P5JjQ?feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Focalistic \u2013 Ke Star (feat. Vigro Deep)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The result of this desire to bring SA\u2019s best together is an EP full of dark and intimidating synthesizer layers, embellished by the rapper\u2019s punchlines and the irresistible Amapiano balance. This powerful recipe has been applied on most of the tracks (&#8220;Phalafala&#8221;, &#8220;Vrr Phaa&#8221;, &#8220;Tashkuma&#8221;\u2026) and has revealed itself successful, \u201cOnoroko\u201d ad \u201cBlecke\u201d already being night club hits in the country. Although punctuated by a few more jazzy and cheerful tracks like &#8220;Billion&#8221; or &#8220;City on Fire&#8221;, the EP is hard and raw, South Africa\u2019s organic talent at its best. Will it be understood by outsiders of the country? \u201c<em>Yes, it is a goal to conquer international market<\/em>\u201d, Focalistic answers. \u201c<em>But one thing that people always get wrong is wanting to conquer the international market by sounding international. On the contrary, you have to sound as raw as possible, as where you are from. The world wants to see different things, it\u2019s interested in where you grew up, in what\u2019s happening here. That\u2019s the most genuine way that I know how to do it<\/em>\u201d. Indeed, turning international does not mean turning your back on your roots, and Focalistic knows it very well. He has even dedicated \u201cCity on fire\u201d to his realest fans, featuring their voice notes as the Squad Se Maradona. \u201c<em>If you have taken a walk through the South African streets, you are definitely a fan of Focalistic<\/em>\u201d, he tells us. \u201c<em>My fanbase has been growing, shout out to them. My aim is to make them experience a kind of a higher self, where you are not really focused on the last flashy thing but more on being yourself. That\u2019s my main goal and mind you: there may even be a <\/em>Sghubu Ses Excellent Volume 2<em>\u2026<\/em>\u201d. <\/p>\n\n\n\n<p>Listen to Focalistic in our Songs of the Week playlist on <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/spoti.fi\/2Pz0eyg\" target=\"_blank\">Spotify<\/a> and <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/bit.ly\/30zVbUA\" target=\"_blank\">Deezer<\/a> and to the full album <a rel=\"noreferrer noopener\" aria-label=\"here (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/africori.to\/sghubu\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"980\" height=\"980\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent.jpg\" alt=\"\" class=\"wp-image-67833\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent.jpg 980w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-759x759.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-100x100.jpg 100w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-661x661.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-465x465.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-375x375.jpg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-200x200.jpg 200w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-85x85.jpg 85w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/12\/acdc2bc3-focalistic-sghubu-ses-excellent-73x73.jpg 73w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Pretoria rapper had warned us with his tagline \u201case trap tse ke pina tsa ko kasi\u201d: it\u2019s not trap, it\u2019s real ghetto music. Three years ago, Focalistic was still unknown to the general public. [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":67837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3944],"tags":[4096,29692],"location":[7844],"yst_prominent_words":[8403,29970,29968,9178,29971,8943,29974,8414,29965,8435,29680,9834,27856,29972,13916,8543,29975,29145,10919,29969],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/67455"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=67455"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/67455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/67837"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=67455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=67455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=67455"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=67455"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=67455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}