{"id":56628,"date":"2020-07-29T16:42:59","date_gmt":"2020-07-29T15:42:59","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=56628"},"modified":"2020-09-27T11:35:03","modified_gmt":"2020-09-27T09:35:03","slug":"afrobeats-new-chart-same-misgivings-1","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/afrobeats-new-chart-same-misgivings-1\/","title":{"rendered":"Afrobeats\u2019 new chart same misgivings"},"content":{"rendered":"\n<h4 class=\"has-very-dark-gray-color has-text-color wp-block-heading\">On July 26th Official Charts launches UK Afrobeats Top 20 giving a well deserved recognition and callous oversimplification of African music.<br><\/h4>\n\n\n\n<p>Official Charts released the first UK Afrobeats Chart on July 26th to accommodate the huge rise in popularity of the genre that\u2019s taking the UK, and the world, by storm.&nbsp; This new chart will use \u201cstreaming data from over 9,000 outlets, incorporating audio and video streams, downloads and physical sales\u201d to compile its Top 20 ranking refreshed each Sunday at 2PM. The chart can be found online, or listened to directly via <a href=\"https:\/\/open.spotify.com\/playlist\/5Nf2LDfhIK7X0rHtnqM1Qb?si=mXljuV9ASi6ZQuePTCaKig\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Official UK Afrobeats Chart (s\u2019ouvre dans un nouvel onglet)\">The Official UK Afrobeats Chart<\/a> playlist.&nbsp;<br><\/p>\n\n\n\n<p>Despite Afrobeats colloquial use, the term hasn\u2019t always been embraced by those who are seen as its progenitors. It\u2019s important to note that the term was first coined by Britain-based Ghanaian DJ Abrantee in 2011 to describe the mixture of newly released West African music he played at his shows. This monolithic imposition from the Occident shouldn\u2019t be confused with the Pan African sentiments of the singular \u201cAfrobeat\u201d of which Fela Kuti is the forefather. While one is a useful tool to ignore distinctions for foreign comprehension and commoditization, the other is an embrace of African diversity and unity under a humanitarian groove.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Burna Boy, who\u2019s single \u201cYe\u201d appeared at #2 on the chart for the official launch, has often rejected the term flat out. \u201cLet me make myself very clear. The UK has no influence in the creation or naming or anything that has to do with Afrobeats\u201d he said during The Beat London interview in 2018. Perhaps Burna Boy, who is the grandson of Fela Kuti\u2019s first manager, is particularly sensitive to the malapropism, and prefers to use terms like Nigerian Pop, Afropop, or Afrofusion.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube alignright wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The UK has NO input in Afrobeats! Who cares about numbers\/BURNA BOY tells it as it is #THEBEATACCESS\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Ae28OzHsa-Q?start=451&#038;feature=oembed&#038;autoplay=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, not all artists riding the \u201cAfrobeats\u201d wave share this sentiment. Perhaps in anticipation of local backlash, Official Charts used a bit of PR sleight of hand and filled their announcement with quotes from some of today\u2019s hottest names in African music including : Ladipoe, KiDi, and Oxlade. Rema, one of Nigeria\u2019s most beloved singers and rappers was quoted: \u201cIt\u2019s a great thing to witness Afrobeats finally receiving the international success and recognition it deserves. Afrobeats is more than just a genre to me, it\u2019s part of my identity, my culture, it\u2019s in my blood and I\u2019m honoured to be a part of the movement.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"327\" height=\"500\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/f09c540a-rema-press-2020.jpg\" alt=\"\" class=\"wp-image-56632\" loading=\"lazy\" \/><figcaption>Rema<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Political correctness aside it seems Afrobeats has entered the vernacular of the Occident and would be hard to expunge. Is the Official UK Afrobeats Chart a step in cementing the term for a genre that is still finding its sound ? Only time will tell, but history tells us that the forces of market and commodity are often too powerful to resist. The alternative is educating Western consumers in the nuances between genres like Afrobeat, Highlife, J\u00f9j\u00fa, among many others, and that&#8217;s in Nigeria alone.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nonetheless, it\u2019s refreshing to see artists from the continent getting some well deserved recognition. After many cold shoulders from the like of BET, the Grammys and other Western institutions, it\u2019s time for the music and faces of Africa, in all its diversity, to be understood and supported. It\u2019s our hope that this is possible without having to make sacrifices to market forces and foreign influence, but it will take the strong voices of native artists and industry to define the narrative.&nbsp;<\/p>\n\n\n\n<p>Whether \u201cAfrobeats\u201d as a genre is here to stay is to be seen, although this launch is a clear step in that direction. Whether the same will be said of the many other musics and sounds that continue to pop off the content only time will tell.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"796\" height=\"420\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4.jpg\" alt=\"\" class=\"wp-image-56643\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4.jpg 796w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4-759x400.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4-661x349.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4-465x245.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/07\/4c416ca6-afrobeats-chart-article-image-4-375x198.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><figcaption>Official UK Afrobeats Chart<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On July 26th Official Charts launches UK Afrobeats Top 20 giving a well deserved recognition and callous oversimplification of African music. Official Charts released the first UK Afrobeats Chart on July 26th to accommodate the [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":56637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3944],"tags":[20359,4568,23461],"location":[8230],"yst_prominent_words":[8538,19576,9178,8933,8435,19574,19593,19588,19586,19595,19594,19583,19587,19585,19584,19577,19596,19572,19571,19590],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/56628"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=56628"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/56628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/56637"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=56628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=56628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=56628"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=56628"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=56628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}