{"id":42284,"date":"2018-07-13T11:52:54","date_gmt":"2018-07-13T09:52:54","guid":{"rendered":"https:\/\/pan-african-music.com\/idris-elba-launches-record-label-introduces-french-producer-james-bks\/"},"modified":"2020-04-27T03:37:17","modified_gmt":"2020-04-27T02:37:17","slug":"idris-elba-launches-record-label-introduces-french-producer-james-bks","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/idris-elba-launches-record-label-introduces-french-producer-james-bks\/","title":{"rendered":"Idris Elba launches record label, introduces French producer James BKS"},"content":{"rendered":"<p><iframe  class=\"pam-featured-content\" src=\"https:\/\/www.youtube.com\/embed\/VinyHMCIugI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<h3>It\u2019s not everyday that one of Britain\u2019s greatest actors launches a record label. Today Idris Elba launches 7Wallace and announces his first signing James BKS.<\/h3>\n<p>James BKS neatly mirrors Idris\u2019 story mix of movies and music. James is a French artist whose family hails from Cameroon. After living in the US for several years he started as a hip hop producer (for the likes of Diddy, Talib Kweli and French rapper Booba) before moving back to Paris to start his own \u201cMaison Cr\u00e9ative\u201d called Grown Kid. Grown Kid as composed music for Yves Saint-Laurent, Prada and Giorgio Armani commercials as well as movies scores from French movies like La Taularde (starring Sophie Marceau)<br \/>\nand Le Gang Des Antillais.<\/p>\n<p>Raised in France, James never felt very connected to his Cameroonian roots. But then, by coincidence during a work meeting he met his biological father; legendary Afro-jazz saxophonist Manu Dibango (creator of one of the most famous and funkiest African records of all time \u201cSoul Makossa\u201d used as the blueprint for Michael Jackson\u2019s<br \/>\n\u201cWanna Be Startin\u2019 Something\u201d).<\/p>\n<p>&nbsp;<\/p>\n<p>Through these new connections he synthesized his own unique blend of rap, pop and African music leading to his new single \u201cKwele\u201d. The Kwele are an ethnic group from Gabon, Republic of Congo and Cameroon famed for their ceremonial masks, which are revered as art objects. The discovery of a Kwele mask is the jump off point for the narrative of the music video, shot on location in Libreville, Gabon. The song features<br \/>\nManu as well as Canadian rapper Allan Kingdom. It brings a complex Afro-influenced polyrhythm into a pop-rap song to addictive results.<\/p>\n<p>Listen to James BKS in our &#8216;afro + electro&#8217; playlist on\u00a0<a style=\"color: #333333;\" href=\"https:\/\/open.spotify.com\/user\/panafricanmusic\/playlist\/38btMIbD4lYEsPbMrN9Bjz?si=09V0Oy7nSWK8Hhtub5ox2w\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a>\u00a0and\u00a0<a style=\"color: #333333;\" href=\"https:\/\/www.deezer.com\/fr\/playlist\/3244743002\" target=\"_blank\" rel=\"noopener noreferrer\">Deezer<\/a>.<\/p>\n<h5><span style=\"color: #333333;\">Read next: <a style=\"color: #333333;\" href=\"https:\/\/pan-african-music.com\/en\/the-hustle-emerging-nigerian-music-artists-to-watch\/\">The Hustle: emerging Nigerian music artists to watch<\/a><br \/>\n<\/span><\/h5>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15954\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele.jpg 900w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele-759x427.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele-661x372.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele-465x261.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2018\/07\/James-BMK-Kwele-375x211.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not everyday that one of Britain\u2019s greatest actors launches a record label. Today Idris Elba launches 7Wallace and announces his first signing James BKS. James BKS neatly mirrors Idris\u2019 story mix of movies and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3944],"tags":[5479],"location":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/42284"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=42284"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/42284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/15954"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=42284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=42284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=42284"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=42284"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=42284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}