{"id":41031,"date":"2020-01-24T11:32:17","date_gmt":"2020-01-24T10:32:17","guid":{"rendered":"https:\/\/pan-african-music.com\/assurance-a-conversation-about-female-djs-in-nigeria-2\/"},"modified":"2020-09-27T15:00:19","modified_gmt":"2020-09-27T13:00:19","slug":"assurance-a-conversation-about-female-djs-in-nigeria-2","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/assurance-a-conversation-about-female-djs-in-nigeria-2\/","title":{"rendered":"Assurance: a conversation about female DJs in Nigeria"},"content":{"rendered":"<div>\n<div>\n<h4 class=\"pam-featured-content\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-35691 pam-featured-content\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria.jpg\" alt=\"\" width=\"1200\" height=\"840\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria.jpg 1200w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria-759x531.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria-1010x707.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria-661x463.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria-465x326.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/125cf7d0-assurance-documentary-nigeria-375x263.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/h4>\n<h4><b><\/b><span style=\"color: #7d5f97;\"><b>PAM sits down with Juba, DJ and documentarian of \u201cAssurance\u201d diving into the plights and lives of female DJs in Nigeria.<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Nigeria\u2019s musical influence has been growing steadily throughout the decade and in places like Lagos, where\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\"> was shot, a vibrant club scene sits underneath its musical umbrella, spinning and mixing the newest and hottest local music. Much has been said about rising international stars like Davido or Burna Boy, and their influence on the world\u2019s musical development, but <\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0is a documentary that brings viewers to the heart of the Lagos music scene and looks deeper into the lives and culture of female DJs on the ground and on the grind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diving into the experiences of Sensei Lo\u2019, DJ Ayizan, and DJ Yin viewers find themselves at a crossroads of Nigerian culture, music, and sociology. To dissect the many elements of this short film, PAM sat down with creator and director Juba, a London-born DJ of Nigerian descent and co-founder of the collective Boko! Boko! which helps promote gender<span style=\"color: #333333;\">\u00a0inclusivity in DJing.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Juba is self described as \u201c<\/span><i><span style=\"font-weight: 400;\">one of those diaspora kids that you talk about<\/span><\/i><span style=\"font-weight: 400;\">\u201d born and raised in London and currently residing in Berlin DJing for the likes of\u00a0<\/span><a style=\"color: #333333;\" href=\"https:\/\/www.youtube.com\/watch?v=fdG6PAxWwN0&amp;t=45s&amp;authuser=0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Boiler Room<\/span><\/a><span style=\"font-weight: 400;\">\u00a0and participating in her collective\u00a0<\/span><a style=\"color: #333333;\" href=\"https:\/\/www.facebook.com\/bokobokoldn\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Boko! Boko!<\/span><\/a><span style=\"font-weight: 400;\">. \u201c<\/span><i><span style=\"font-weight: 400;\">It was really hard for up and coming (female) DJs to get into lineups in London<\/span><\/i><span style=\"font-weight: 400;\">\u201d she said speaking of her introduction to DJing. Using her experiences with Boko! Boko!, she decided to \u201c<\/span><i><span style=\"font-weight: 400;\">look at these issues in a Nigerian context<\/span><\/i><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><i><span style=\"font-weight: 400;\">bring the discussion away from the usual places like Europe and N. America.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<br style=\"clear: both;\" \/>\u00a0<\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/H2Yz6xfj6hw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br style=\"clear: both;\" \/>In comes\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">, and thanks to mutual connections, research, and word of mouth, Juba was able to put together a group of inspiring female DJs on the grind, making an impact on the Lagos music scene. Through the experience of Sensei Lo,\u2019 a DJ and producer working at Lagos Hot 93.3, DJ Ayizan a London-born expatriate living in Nigeria to serve in the National Youth Service Corps, and DJ Yin, singer, DJ, and producer of both mixes and original tracks; we are confronted with the challenges of sexism, tokenism, social pressures, and finally, a sense of inspiration for the future of the female\u2019s role in Nigerian music.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The conversation begins with the current state of affairs for female DJs in Nigeria, inevitably addressing DJ Cuppy, daughter of\u00a0<\/span><a style=\"color: #333333;\" href=\"https:\/\/web.archive.org\/web\/20150831153031\/http:\/\/www.recordsng.com\/2014\/12\/femi-otedola-biography-CEO-Zenon-Oil-Nigerian.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Femi Otedola<\/span><\/a><span style=\"font-weight: 400;\">\u00a0a Nigerian petroleum tycoon. While DJ Cuppy has earned her fair share of accolades such as resident DJ for MTV Africa Music Awards and an appointment as the tourism ambassador for the country\u2019s 2014 \u201cFascinating Nigeria\u201d campaign, her image as a trailblazer for female DJs can be deceptive.\u00a0<br style=\"clear: both;\" \/>\u00a0<\/span><\/span><\/p>\n<div id=\"attachment_35695\" style=\"width: 943px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35695\" class=\"size-full wp-image-35695\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan.jpg 933w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan-759x1139.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan-661x992.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan-465x698.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/42c487b0-dj_ayizan-375x563.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><p id=\"caption-attachment-35695\" class=\"wp-caption-text\">DJ Ayizan<\/p><\/div>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><br style=\"clear: both;\" \/>\u201c<\/span><i><span style=\"font-weight: 400;\">She\u2019s not a trailblazer, she\u2019s a well-connected rich girl<\/span><\/i><span style=\"font-weight: 400;\">,\u201d says Juba with all due respect. \u201c<\/span><i><span style=\"font-weight: 400;\">She\u2019s making something of her birthright<\/span><\/i><span style=\"font-weight: 400;\">,\u201d she explains, \u201c<\/span><i><span style=\"font-weight: 400;\">there are some things people can do with a certain status<\/span><\/i><span style=\"font-weight: 400;\">\u201d which \u201c<\/span><i><span style=\"font-weight: 400;\">speaks a lot to a level of hypocrisy in Nigerian society.<\/span><\/i><span style=\"font-weight: 400;\">\u201d Whether DJ Cuppy is a formidable DJ or not isn\u2019t really the question when speaking about how here presence in the limelight effects up-and-coming DJs from Lagos with more humble means. Her status isn\u2019t necessarily a bad thing, it \u201c<\/span><i><span style=\"font-weight: 400;\">paths a way for women but it can also create a false illusion of it being better for all women\u2026 her story is very unique as she has so much wealth and access which can\u2019t apply to Sensei Lo\u2019 and DJ Yin<\/span><\/i><span style=\"font-weight: 400;\">\u201d says Juba. DJ Ayizan goes on to say in the documentary that, \u201c<\/span><i><span style=\"font-weight: 400;\">she didn\u2019t influence (her) to be a DJ, but her being a DJ has opened up people\u2019s minds.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">That\u2019s what makes\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0different from the mainstream conversation often exported from the likes of\u00a0<\/span><a style=\"color: #333333;\" href=\"https:\/\/twitter.com\/pepsi_naija\/status\/1002687486169006080?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pepsi World Cup commercials<\/span><\/a><span style=\"font-weight: 400;\">. Instead of cherry-picking stories from the tree of superstardom and (often) ultimate privilege, we\u2019re thrust into the nuances of a popular struggle. In\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0the DJs featured are battling the humble and omnipresent challenges of unpaid gigs, doubt and depression, and a culture that harbours conservative attitudes towards women\u2019s role in society. A small yet telling example that highlights these daily struggles comes when DJ Yin tells the story of her cab ride to a late-night gig. After explaining her job and passion as a DJ, the cabby tosses the trope, \u201c<\/span><i><span style=\"font-weight: 400;\">A responsible female should be at home, not in the club.<\/span><\/i><span style=\"font-weight: 400;\">\u201d We are also introduced to real-time feedback from male locals and their bias towards female DJs; at one point a bystander grins and says, \u201c<\/span><i><span style=\"font-weight: 400;\">most of them are beautiful ladies, but they can never be better than male DJs<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">These occurrences are simultaneously benign and deeply oppressive. That\u2019s what makes the women featured in\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0a kind of everyday hero. Not only are they carrying the artist\u2019s burden, but also swimming upstream against a value structure that is constantly telling them to turn around. Whether it\u2019s being rejected for gigs based on gender, or landing them only to be objectified and tokenized, these women continue their quest as the true trailblazers for other passionate women to follow. \u201c<\/span><i><span style=\"font-weight: 400;\">If you let society pressure you, that\u2019s fine, that\u2019s your choice, but I don\u2019t let it affect me<\/span><\/i><span style=\"font-weight: 400;\">,\u201d says DJ Sensei when speaking of her challenges. This resilience is echoed in work ethic, as Sensei reflects on the reality that, \u201c<\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">women in entertainment have to work 3 to 4 times<\/span>\u00a0harder than guys.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<br style=\"clear: both;\" \/>\u00a0<\/span><\/p>\n<div id=\"attachment_35697\" style=\"width: 943px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35697\" class=\"size-full wp-image-35697\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei.jpg\" alt=\"\" width=\"933\" height=\"1400\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei.jpg 933w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei-759x1139.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei-661x992.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei-465x698.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/01\/77265159-sensei-375x563.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><p id=\"caption-attachment-35697\" class=\"wp-caption-text\">Sensei<\/p><\/div>\n<p><span style=\"font-weight: 400;\"><br style=\"clear: both;\" \/>Despite these uphill battles\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0leaves viewers with a positive outlook moving forward. These issues are far from novel, instead,\u201c<\/span><i><span style=\"font-weight: 400;\">what makes them phenomenons today is that we acknowledge them more<\/span><\/i><span style=\"font-weight: 400;\">\u201d remarks, Juba. By bringing a vocabulary and context to these diverse issues \u201c<\/span><i><span style=\"font-weight: 400;\">people are able to label and identify them<\/span><\/i><span style=\"font-weight: 400;\">\u201d and work to create an industry that helps artists and actors of all walks of life prosper. DJ Sensei may have said it best when she remarks that in the end, \u201c<\/span><i><span style=\"font-weight: 400;\">I don\u2019t want to be a female DJ, I just want to be a DJ\u2026why break it down into female and male, music has no gender.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a world where this is possible in Nigeria and abroad Juba encourages those in a position to make an impact to, \u201c<\/span><i><span style=\"font-weight: 400;\">push (women\u2019s) mixes, push their work, give them a platform, and if you can book them, book them!<\/span><\/i><span style=\"font-weight: 400;\">\u201d And for women, \u201c<\/span><i><span style=\"font-weight: 400;\">walk around with the confidence of a white man, be good at your craft, and build networks.<\/span><\/i><span style=\"font-weight: 400;\">\u201d In any case, a good first step is to watch\u00a0<\/span><i><span style=\"font-weight: 400;\">Assurance<\/span><\/i><span style=\"font-weight: 400;\">\u00a0and plunge into the real-life situations of these DJs as they navigate their careers and their lives.\u00a0<\/span><\/p>\n<p><em><span style=\"color: #333333;\">Follow\u00a0<a style=\"color: #333333;\" href=\"https:\/\/soundcloud.com\/bokobokoldn\" target=\"_blank\" rel=\"noopener noreferrer\">Boko! Boko!<\/a>,\u00a0<a style=\"color: #333333;\" href=\"https:\/\/soundcloud.com\/jubamusicldn\" target=\"_blank\" rel=\"noopener noreferrer\">Juba<\/a>,\u00a0<a style=\"color: #333333;\" href=\"https:\/\/soundcloud.com\/sensei_lo\" target=\"_blank\" rel=\"noopener noreferrer\">Seinsei Lo<\/a>,\u00a0<a style=\"color: #333333;\" href=\"https:\/\/soundcloud.com\/officialdjyin\">DJ Yi<\/a>\u00a0on Soundcloud and\u00a0<a style=\"color: #333333;\" href=\"https:\/\/www.mixcloud.com\/Ayzaan\/\" target=\"_blank\" rel=\"noopener noreferrer\">DJ Ayizan<\/a>\u00a0on\u00a0<a style=\"color: #333333;\" href=\"https:\/\/www.mixcloud.com\/Ayzaan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixcloud<\/a>.<\/span><\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PAM sits down with Juba, DJ and documentarian of \u201cAssurance\u201d diving into the plights and lives of female DJs in Nigeria. Nigeria\u2019s musical influence has been growing steadily throughout the decade and in places like [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":35691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,9373,9403],"tags":[23701,6501],"location":[],"yst_prominent_words":[9413,9417,9412,9416,9420,9414,9419,9410,9426,8414,8447,9415,9422,9418,9423,9425,9421,9411,9424,8543],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/41031"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=41031"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/41031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/35691"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=41031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=41031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=41031"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=41031"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=41031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}