{"id":40722,"date":"2020-04-05T15:40:08","date_gmt":"2020-04-05T13:40:08","guid":{"rendered":"https:\/\/pan-african-music.com\/one-dance-and-its-impact-on-wizkids-career\/"},"modified":"2020-09-27T10:40:06","modified_gmt":"2020-09-27T08:40:06","slug":"one-dance-wizkid","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/one-dance-wizkid\/","title":{"rendered":"&#8216;One Dance&#8217; and its impact on Wizkid&#8217;s career"},"content":{"rendered":"<div>\n<div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-39724 pam-featured-content\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548.jpg\" alt=\"\" width=\"1548\" height=\"1024\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548.jpg 1548w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-759x502.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-1010x668.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-1440x953.jpg 1440w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-661x437.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-465x308.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2020\/04\/aed873ef-wizkid-come-closer-vid-2017-billboard-1548-375x248.jpg 375w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><\/p>\n<h4><span style=\"color: #185aa6;\"><b>Four years ago, Wizkid assists Drake on his biggest song ever.&nbsp;PAM evaluates its significance in the Nigerian superstar&#8217;s career since then.<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In May 2018, and then October 2019, Wizkid sold out the O2 Arena, becoming the first African artist to sell out the venue twice. The second showed just his impact in the afrobeats scene, as international acts like London\u2019s Afro B and veteran Grime artist Skepta performed on his stage. Nigerian acts like Tiwa Savage, Burna Boy, Naira Marley, budding stars Fireboy DML and Oxlade also joined him to mark what was one of the greatest nights celebrating the African sound, and also the music of black artists in the diaspora.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wizkid has stood at the forefront of the afrobeats\u2019 global penetration since the release of&nbsp;<\/span><i><span style=\"font-weight: 400;\">Ojuelegba<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;\u2013 a song which charted his humble beginnings from a Lagos suburb \u2013 which marked his international breakthrough.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ojuelegba<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;was a great cultural moment. More than just spurring a slew of covers from artists, it inspired an official remix with Skepta and Drake. The Grime MC, with affiliations with Drake\u2019s OVO camp, had gotten the Ontario-born artist to listen. Drake, like the many listeners before him, felt the pulse of the song, and knew its importance in the sort of project he was working on.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br style=\"clear: both;\"><\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/iAbnEUA0wpA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><br style=\"clear: both;\"><\/span><span style=\"font-weight: 400;\">He would work with Wizkid on &#8220;<\/span><span style=\"font-weight: 400;\">One Dance&#8221;<\/span><span style=\"font-weight: 400;\">, which premiered on digital media on April 6<\/span><span style=\"font-weight: 400;\">th,<\/span><span style=\"font-weight: 400;\">&nbsp;2016. A song that flexed multiculturalism, it has be<span style=\"color: #333333;\">en&nbsp;<\/span><\/span><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/pitchfork.com\/reviews\/tracks\/18160-drake-one-dance-ft-wizkid-and-kyla\/\"><span style=\"font-weight: 400;\">described<\/span><\/a><\/span><span style=\"font-weight: 400;\">&nbsp;\u2013 rather eccentrically \u2013 as having&nbsp;<\/span><i><span style=\"font-weight: 400;\">an afrobeat pulse inside a UK funky sample inside a dancehall gyrator.&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The artist, in an interview, describes the song himself as \u201ca perfect marriage of many things,\u201d and was the first of three singles which helped push <em>VIiews<\/em>&nbsp;to, Drake\u2019s fourth album, to huge commercial success. Appropriating a number of foreign cultures by getting in touch with its top artists, Drake was being revealed for what he was: a curious artist who knew how to make money off that curiosity. &#8220;<\/span><span style=\"font-weight: 400;\">One Dance&#8221;<\/span><span style=\"font-weight: 400;\">&nbsp;went number one in 15 countries and received a Grammy nomination. One of the best selling songs of all time, it is, right now, Drake\u2019s biggest song of his career, as earlier predicted by producer Boy 1da. Wizkid, born Ayodeji Ibrahim Balogun, became the first Nigerian artist to chart on and top the Billboard Hot 100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Wizkid, the numbers and accolades brought exposure to his music. His new listeners went back to listen to his music and were taken his eclectic sound and voice.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a deliberate push into global markets, Wizkid worked the phenomenal &#8220;<\/span><span style=\"font-weight: 400;\">One Dance&#8221;<\/span><span style=\"font-weight: 400;\">&nbsp;into his own career, embracing the versatility that got Aubrey Graham (Drake\u2019s real name) his own breakthrough as a world power. The signs were telling: in 2017, when he signed a multi-album deal with RCA Records\/ Sony Music International, he expressed uncertainty over his preferred sound.<\/span><i><span style=\"font-weight: 400;\">&nbsp;\u201cIt\u2019s hard for me to describe what I do, since I work with rhythms from afrobeat, reggae, hip-hop, dance hall and others,\u201d<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;Wizkid had said to&nbsp;<\/span><i><span style=\"font-weight: 400;\">Billboard<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;at the time.&nbsp;<\/span><i><span style=\"font-weight: 400;\">\u201cWhat\u2019s important to me is for music to be real, authentic, raw and timeless. I don\u2019t wanna be boxed in to any one genre.\u201d<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><br style=\"clear: both;\"><\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/vqW18C4plZ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><br style=\"clear: both;\"><\/span><span style=\"font-weight: 400;\">&#8220;Come Closer&#8221;<\/span><span style=\"font-weight: 400;\">&nbsp;which featured glorious Sarz production (which splashed into afrobeat and dancehall with EDM nuances) and Drake for a verse. Subsequently, it became the first single off the Nigerian superstar\u2019s&nbsp;<\/span><i><span style=\"font-weight: 400;\">Sounds from the Other Side<\/span><\/i><span style=\"font-weight: 400;\">, which, although primarily Caribbean-influenced, appropriated other genres like EDM and House. The range of its features (Major Lazer, Chris Brown, Ty Dolla Sign, Efya, Bucie and Trey Song) showed Wizkid\u2019s intent in staging a crossover, afrobeats&#8217; first since D\u2019banj\u2019s push into American markets with his 2012 song &#8220;<\/span><span style=\"font-weight: 400;\">Oliver Twist&#8221;<\/span><i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Wizkid\u2019s&nbsp;<\/span><i><span style=\"font-weight: 400;\">SFTOS<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;could be said to have paved the way to other artists making deliberate efforts at pushing their music internationally \u2013 crossover moves like these having been given the sensationalist&nbsp;<\/span>Afrobeats to the World<span style=\"font-weight: 400;\">&nbsp;tag. Nigerian musicians like Tiwa Savage, Davido and Burna Boy have particularly made great progress, all scoring deals with revered international record label companies. Davido\u2019s&nbsp;<\/span><i><span style=\"font-weight: 400;\">Fall<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;continues to be the biggest Nigerian song in the US.&nbsp;<\/span><i><span style=\"font-weight: 400;\">African Giant<\/span><\/i><span style=\"font-weight: 400;\">, Burna Boy\u2019s 2019 woke album, was nominated for a Grammy. Of course, these feats cannot be removed from the success of &#8220;<\/span><span style=\"font-weight: 400;\">One Dance&#8221;<\/span><span style=\"font-weight: 400;\">, which gave afrobeats, for the first time in its generation, global acclaim as it did. Four years later, few songs have exceeded \u2013 or even matched \u2013 its significance as a song. And it all began with<span style=\"color: #333333;\">&nbsp;&#8220;<\/span><\/span><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.youtube.com\/watch?v=Q7QiLceJSLQ\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ojuelegba&#8221;<\/span><\/a><\/span><span style=\"font-weight: 400;\">, which makes for poetic justice given that Wizkid\u2019s next album,&nbsp;<\/span><i><span style=\"font-weight: 400;\">Made in Lagos<\/span><\/i><span style=\"font-weight: 400;\">, features a titular ode to the sprawling West African state. If he manages to conjure a spectrum of the magic he did on the Legendury Beatz \u2013produced song, we\u2019ll definitely be getting a classic, and what a victory that will be for afrobeats as a yet rising global phenomenon.&nbsp;&nbsp;<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Four years ago, Wizkid assists Drake on his biggest song ever.&nbsp;PAM evaluates its significance in the Nigerian superstar&#8217;s career since then. In May 2018, and then October 2019, Wizkid sold out the O2 Arena, becoming [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":39724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,9373],"tags":[5006,23450],"location":[7916,8172],"yst_prominent_words":[8403,23449,23447,8996,8407,8414,8447,23445,8402,8435,8881,23446,8501,11238,9741,23444,8543,23448,9823,8449],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/40722"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=40722"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/40722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/39724"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=40722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=40722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=40722"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=40722"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=40722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}