{"id":16033,"date":"2018-07-18T12:43:57","date_gmt":"2018-07-18T11:43:57","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=16033"},"modified":"2020-09-27T12:01:42","modified_gmt":"2020-09-27T10:01:42","slug":"the-rise-and-rise-of-davido","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/the-rise-and-rise-of-davido\/","title":{"rendered":"The rise and rise of Davido"},"content":{"rendered":"
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Throwback on a Naija success story.<\/span><\/h3>\n

When Nigerian pop-poster-boy, Davido, while overtaking Tiwa Savage, Fally Ipupa, Dadju, Cassper Nyovest and others won the Best International Act onstage at the 2018 BET Awards last month it wasn\u2019t an \u201cOh wow moment\u201d for those of us at home. If anything, it was an exciting but definitely not a surprising moment. For one, he had won Best Africa Act at the BET Awards four years ago while taking out Mafikizolo, Tiwa Savage, Sarkodie, Toofan and Diamond Platnumz weeks after dominating the 2014 MTV Africa Music Awards but most importantly, at home, the afropop star\u2019s back-to-back and hit-to-hit run last year is still greatly felt.<\/span><\/p>\n

It all started in 2011, after dropping out of <\/span>Oakwood University and moving to Atlanta and later to London to spend his father\u2019s money on booze and motels. It was in 2011, the year that D\u2019banj signed a record deal with Kanye West\u2019s G.O.O.D Music that Davido arrived in Lagos, with tattoos, piercings and the right attitude to make a breakout hit. Before 2011, artists like 2face, D\u2019banj and P-Square had created a distinct sound called <\/span>Naija Hip-Hop <\/span><\/i>by fusing traditional rhythms with elements of R&B, hip-hop and house music. The industry had been insulated and their sounds were mainly for the dancefloor with 2face and D\u2019banj leading the movement. It was the <\/span>Koko Master<\/span><\/i> and <\/span>Mo Hit<\/span><\/i> days of bling-bling, Gucci vibes, and disc jockey sensations.<\/span><\/span>
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