{"id":113131,"date":"2022-10-25T10:16:37","date_gmt":"2022-10-25T08:16:37","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=113131"},"modified":"2022-10-25T10:16:48","modified_gmt":"2022-10-25T08:16:48","slug":"yinka-bernie-something-new","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/yinka-bernie-something-new\/","title":{"rendered":"Trying Something New with Yinka Bernie"},"content":{"rendered":"\n<p class=\"has-drop-cap\">If you\u2019re an alt\u00e9 lover, a smooth vocals enthusiast, fine lyrics connoisseur, then get to know Yinka Bernie. 25-year-old Yinka Reuben Onaduja is the perfect blend of emotional writing and nostalgic melodies. His latest release, conveniently titled <em>Something New<\/em>, is so intimate it\u2019s like Yinka Bernie is sharing a secret with you. His deep, jazzy voice and the recurrent humming are soothing. In five songs and twelve short minutes, the Nigerian alt\u00e9 act is able to convey messages and drag out the kind of emotions only a good therapy session would. A bit dramatic? Sure, but you won&#8217;t get it until you take the time to listen.&nbsp;<\/p>\n\n\n\n<p>Although his music is open, you won&#8217;t find much about his personal life on the internet. So who is Yinka Bernie? When asked to introduce himself, Yinka listed a few things: he&#8217;s a producer, a recording artist, and a sound engineer. That&#8217;s not it! He&#8217;s also a web and app developer and runs Egwu, one of Lagos&#8217; best record shops.&nbsp;<\/p>\n\n\n\n<p>Bernie didn\u2019t grow up in the tumultuous city but further north in Oyo State, in the more peaceful Ibadan. <em>\u201cI think Ibadan is super calm, like the complete opposite of Lagos. Super calm. Everyone is calm, the environment is very serene. It\u2019s a very calm city\u201d. <\/em>He also notes that his formative years in this space shaped his art. <em>\u201cI think it really translates into my sound. I think my sound is also calm and serene. Not too much going on, just easy\u201d<\/em>. To escape Lagos&#8217; chaos and constant noise, Yinka answered my questions in the comfort of his car.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1010\" height=\"673\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-1010x673.jpg\" alt=\"\" class=\"wp-image-114194\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-1010x673.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-759x506.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-661x441.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-465x310.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2-375x250.jpg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-2-2.jpg 1400w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><figcaption>Yinka Bernie by Bola Agbaje<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Music came to Yinka early on, his apparent love for physical records drawing him in. <em>\u201cI think it\u2019s when I started buying CDs in, like, junior high school. Once I started owning CDs, music just fascinated me: the making of music, the artists, and watching music videos, \u2026 I mean, I didn\u2019t particularly know I was going to be an artist but I knew I wanted to do something around that because like I said, I started as a producer.\u201d <\/em>&nbsp;&nbsp;With a hint of pride still showing on his face, he explains that he started producing in 2012. He was friends with the older boys in school, so he used to make beats with them as a cool kid would. <em>\u201cWe were talking a lot about music and somehow I knew that \u2018okay, I think I really want to do this&#8217; but at the time, it was still passive. When I knew for sure was in university, when I started making music in 2014\/2015. I was like, &#8216;yeah, I will do it, for sure.\u2019&#8221;<\/em><\/p>\n\n\n\n<p><br>And he started strong, exploring the sekere\u2019s many notes and afrobeat roots on the experimental <em><a rel=\"noreferrer noopener\" href=\"https:\/\/soundcloud.com\/yinkabernie-producer\/sets\/fela-obsession-1-0\" data-type=\"URL\" data-id=\"https:\/\/soundcloud.com\/yinkabernie-producer\/sets\/fela-obsession-1-0\" target=\"_blank\">Fela Obsession EP<\/a><\/em>. His productions sampled the genre\u2019s founding father <a href=\"https:\/\/pan-african-music.com\/en\/tag\/fela-kuti\/\">Fela Kuti<\/a>\u2019s speeches. But Bernie\u2019s influences go even further than the afrobeat blueprint. <em>\u201cFor influences, I would say a lot of the UK Jazz scene. Like Tom Misch, Masego, FKJ. Just anything influenced by jazz and soul music. These types of artists. And back in Nigeria, I\u2019d say I\u2019m influenced by the older stuff: Lagbaja, Sunny Ade, just every percussion music.\u201d<\/em> It transposes in the precise way Yinka Bernie places his baritone voice on the instrumentals, letting the lyrics sink in and the music breathe.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Music came to Yinka early on, his apparent love for physical records drawing him in. <em>\u201cI think it\u2019s when I started buying CDs in, like, junior high school. Once I started owning CDs, music just fascinated me: the making of music, the artists, and watching music videos, \u2026 I mean, I didn\u2019t particularly know I was going to be an artist but I knew I wanted to do something around that because like I said, I started as a producer.\u201d <\/em>&nbsp;&nbsp;With a hint of pride still showing on his face, he explains that he started producing in 2012. He was friends with the older boys in school, so he used to make beats with them as a cool kid would. <em>\u201cWe were talking a lot about music and somehow I knew that \u2018okay, I think I really want to do this&#8217; but at the time, it was still passive. When I knew for sure was in university, when I started making music in 2014\/2015. I was like, &#8216;yeah, I will do it, for sure.\u2019&#8221;<\/em><\/p>\n\n\n\n<p><br>And he started strong, exploring the sekere\u2019s many notes and afrobeat roots on the experimental <em><a rel=\"noreferrer noopener\" href=\"https:\/\/soundcloud.com\/yinkabernie-producer\/sets\/fela-obsession-1-0\" data-type=\"URL\" data-id=\"https:\/\/soundcloud.com\/yinkabernie-producer\/sets\/fela-obsession-1-0\" target=\"_blank\">Fela Obsession EP<\/a><\/em>. His productions sampled the genre\u2019s founding father <a href=\"https:\/\/pan-african-music.com\/en\/tag\/fela-kuti\/\">Fela Kuti<\/a>\u2019s speeches. But Bernie\u2019s influences go even further than the afrobeat blueprint. <em>\u201cFor influences, I would say a lot of the UK Jazz scene. Like Tom Misch, Masego, FKJ. Just anything influenced by jazz and soul music. These types of artists. And back in Nigeria, I\u2019d say I\u2019m influenced by the older stuff: Lagbaja, Sunny Ade, just every percussion music.\u201d<\/em> It transposes in the precise way Yinka Bernie places his baritone voice on the instrumentals, letting the lyrics sink in and the music breathe.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1328086141&amp;color=%23c45516&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" loading=\"lazy\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/yinkabernie\" title=\"Yinka Bernie\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Yinka Bernie<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/yinkabernie\/its-okay-to-cry-1\" title=\"It's Okay to Cry\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">It&#8217;s Okay to Cry<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2017, he released a few singles, including the confident <em>\u201c<\/em><a href=\"https:\/\/soundcloud.com\/yinkabernie\/silhouette\"><em>Silhouette<\/em><\/a><em>\u201d<\/em> and the sonic <em>\u201cOomph\u201d<\/em> (infused again with the pan-African icon&#8217;s saxophone). In the summer, he dropped his first EP as a recording artist: the well-received <a href=\"https:\/\/soundcloud.com\/yinkabernie\/sets\/19-over-ep?utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><em>19 &amp; Over<\/em><\/a>, more mature and less commercial. Then followed a short 3-track project in 2019 named <a href=\"https:\/\/soundcloud.com\/yinkabernie\/sets\/facades?utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><em>Fa\u00e7ades<\/em><\/a>, featuring RnB vocalist Aylo and falsetto singer-writer <a href=\"https:\/\/pan-african-music.com\/en\/tag\/amaarae\/\">Amaarae<\/a>. You should also know that he produced her massive hit \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=4sqH6q-xtUM\">SAD GIRLZ LUV MONEY<\/a>\u201d. In 2020, he released his most successful song so far, <em>\u201c<\/em><a href=\"https:\/\/soundcloud.com\/yinkabernie\/its-okay-to-cry-1\"><em>It\u2019s Okay To Cry<\/em><\/a><em>\u201d<\/em>, the last track on his 2022 extended play <a href=\"https:\/\/www.yinkabernie.com\/new\/\">Something New<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1010\" height=\"775\" src=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-1010x775.jpg\" alt=\"\" class=\"wp-image-113832\" srcset=\"https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-1010x775.jpg 1010w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-759x582.jpg 759w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-661x507.jpg 661w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-465x357.jpg 465w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1-375x288.jpg 375w, https:\/\/pan-african-music-production.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2022\/10\/Yinka-Bernie-SN-4-1.jpg 1400w\" sizes=\"(min-width:1010px) 759px,100vw\" loading=\"lazy\" \/><figcaption>Yinka Bernie in his studio by Bola Agbaje<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Like many alternative artists on the Nigerian scene (namely Odunsi and <a href=\"https:\/\/pan-african-music.com\/en\/tag\/cruel-santino\/\">Santi<\/a>, whose fanbases&#8217; common trait is patience), Yinka Bernie releases music parsimoniously, when it feels right. Risky business, considering the number of talents sprouting almost daily on the Nigerian scene. But the quality and the connection keep his audience attentive. <em>\u201cThere are other mediums: I produce for people, I share music a lot, I share resources, I share a lot of my day-to-day. So there is some kind of connection. Even if you think \u2018oh, he hasn\u2019t released music in a while\u2019, there is still some form of expression that my supporters connect with. I\u2019m mostly present and they are present with me. I have a mailing list, I have intimate shows, I go online. So that helps bridge the gap so I have a healthy relationship with my fanbase. They don\u2019t just expect music\u201d<\/em>. He adds nuance. <em>\u201cThey do expect music all the time, but I think we\u2019ve just been able to express in other forms. And they just wait. Whatever the right time is for me, they wait until I drop.\u201d <\/em>On Something New&#8217;s interlude <a href=\"https:\/\/soundcloud.com\/yinkabernie\/yb-why-interlude\"><em>&#8220;YB why?&#8221;<\/em><\/a>, Bernie\u2019s fan and now friend Morenikeji Adebola expresses her frustration but gets the point: Yinka doesn&#8217;t sing nonsense. So, it takes time.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These days Yinka Bernie\u2019s favorite track on the EP is \u201c<em>Very Simple\u201d<\/em>, a sweet, easy ballad. <em>\u201cThere is a lot of nostalgia in that song for the early fans, even new fans. I like that the early fans will recognize some beats and pieces of things I\u2019ve done before. And also, for the new people that listen, when they go back to my old catalog, they can find where the references come from. Because a lot of the lines are from one of my songs.\u201d<\/em> Most of the references in question date back to 2017. Good luck digging. <em>\u201cI also like that it touched on the type of women I like, very simple women. And just appreciating black women and all of that. So yeah, \u2019Very Simple\u2019 is my best song right now<\/em>.\u201d&nbsp;<\/p>\n\n\n\n<p>Yinka Bernie has plans to take <em>\u201c<\/em><a href=\"https:\/\/soundcloud.com\/yinkabernie\/very-simple\"><em>Very Simple<\/em><\/a><em>\u201d<\/em> and the EP all around Lagos, the internet, and even overseas. As a record store owner, he of course loves memorabilia. <em>\u201cIn coming weeks and days, you can expect more collectibles from me, like vinyl, CDs, and merch. More shows in more cities. We plan on going to Europe soon. More music, more visuals like music videos. I\u2019ve not dropped a music video before. So more of that. Just more experiential stuff.\u201d<\/em> <em>Something New<\/em> is available everywhere. Expect more to come from Yinka Bernie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Listen to <em>Something New<\/em> by Yinka Bernie <a rel=\"noreferrer noopener\" href=\"https:\/\/www.yinkabernie.com\/new\/\" data-type=\"URL\" data-id=\"https:\/\/www.yinkabernie.com\/new\/\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yinka Bernie makes space for tears, vulnerability and love on his latest EP Something New, an alt\u00e9 treasure worth listening to on repeat. Here&#8217;s what you need to know about the Nigerian crooner.<\/p>\n","protected":false},"author":126,"featured_media":113139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7833,7835],"tags":[10639,6501],"location":[8172],"yst_prominent_words":[8403],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/113131"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=113131"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/113131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/113139"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=113131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=113131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=113131"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=113131"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=113131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}