{"id":103309,"date":"2022-04-01T16:34:31","date_gmt":"2022-04-01T14:34:31","guid":{"rendered":"https:\/\/pan-african-music.com\/?p=103309"},"modified":"2022-04-01T16:34:37","modified_gmt":"2022-04-01T14:34:37","slug":"toss-9umba-mdoovar-umlando","status":"publish","type":"post","link":"https:\/\/pan-african-music.com\/en\/toss-9umba-mdoovar-umlando\/","title":{"rendered":"Toss, 9umba and Mdoovar, making history with \u201cuMlando\u201d"},"content":{"rendered":"\n

The South African production and vocal trio releases the video for their country-wide hit, after months of viral dance challenges and millions of streams.<\/strong><\/h4>\n\n\n\n

A few months ago, as often in the South African music scene, a short snippet of an infectious chorus was released only on social media: \u201cNamhla senz\u2019umlando<\/em>\u201d (roughly translated as \u201ctoday we\u2019re making history<\/em>\u201d). The extract was accompanied by a video<\/a> of a young shirtless man, wearing iconic Jonathan D shoes and a bucket hat, doing a funny and contagious choreography on unorthodox sites like a table, a trolley a shower… In a few days, the extract went completely viral, occupying the space of online dance challenges, and \u201cuMlando\u201d was officially released in January 2022, with 9umba and Mdoovar on production and Toss, Sir Trill, Sino Msolo, Lady Du, Young Stunna and Slade on vocals. Two months later, the single is platinum and accumulates 270 million views on Tik Tok. <\/p>\n\n\n\n

\u201c\u2018uMlando\u2019 has changed our lives and has given us hope since we\u2019ve been the underdogs for too long<\/em>\u201d, says 9umba. Mdoovar adds: \u201c”uMlando is proof that there is always power in numbers, we are stronger together than apart<\/em>.” “It\u2019s great to see a dance that started as a social media sensation turn into a whole music video! I definitely had fun rocking with everybody on set<\/em>,” Toss concludes.<\/p>\n\n\n\n

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Shot in the township, the visuals feature scenes of different people from different generations, imitating Toss\u2019 viral hip dance move alongside the amapiano superstar vocalists. It also authentically showcases many Kasi (township) culture elements: J\u00e4germeister bottles, street hairdressers, bucket hats\u2026 From a  40 second extract to a full-length video, no doubt \u201cuMlando\u201d will continue to resonate in every South African nightclub!<\/p>\n\n\n\n

Listen to “uMlando” in our Songs of the Week playlist on Spotify<\/a> and Deezer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The South African production and vocal trio releases the video for their country-wide hit, after months of viral dance challenges and millions of streams. A few months ago, as often in the South African music […]<\/p>\n","protected":false},"author":10,"featured_media":103313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3944],"tags":[34102],"location":[7844],"yst_prominent_words":[8541,16473,8414,8447,8402,16419,9819,9834,9837,9833,8543,9171],"acf":[],"_links":{"self":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/103309"}],"collection":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/comments?post=103309"}],"version-history":[{"count":0,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/posts\/103309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media\/103313"}],"wp:attachment":[{"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/media?parent=103309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/categories?post=103309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/tags?post=103309"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/location?post=103309"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pan-african-music.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=103309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}